Friday, 14 October 2011

Groupon In Restaurant Business (Best Practices)

!±8± Groupon In Restaurant Business (Best Practices)

A couple of years ago, we have heard a new word for the first time: Groupon. This company came seemingly from nowhere and made everything think about local marketing differently. Thousands of coupon junkies are now glued to their computers waiting for the next daily deal to show up that they can share with their friends. Groupon is now arguably the fastest growing company ever promising to reach the billion in sales mark within two years of its history.

Seth Godin, an exceptional marketing philosopher and the author of many great books on business, says that if others are copying what you've done, you have made something remarkable. By this standard, Groupon is an outstandingly successful corporation that has over 200 copycats in the United States alone and over 500 worldwide.

Andrew Mason, the founder of Groupon, has created a really profitable business model. Groupon sure does know how to generate profits for themselves. The big question is, does it or does it not make sense for your restaurant to participate in the "daily deals" campaigns? Let's look into how "daily deals" campaigns work.

You offer a number of gift certificates redeemable at your restaurant at a major discount (usually around 50%). The offer is valid only if the target number of certificates sold has been reached. The money your campaign generates is then shared between you and the vendor (Groupon or one of their competitors). An offer like this is designed to bring in a lot of first-time guests who have never heard of and have never visited your restaurant before. Such a campaign can practically put your restaurant on the map. As it sometimes happens, the positives come with quite a few negatives.

This type of heavy couponing is going to bring in "moochers". Many restaurants who have tried the Groupon style of marketing report that the guests who show up with a coupon in their hand tend not to buy beyond what the coupon offers. Many never take the time to read the terms and try to combine the coupon with other specials or discounts you may have going on that day.

Some restaurant owners commented that these customers tend to not tip a lot or not tip at all and are on a lookout for a "gotcha" even when you offer the same food and level of service as you do to non-coupon guests. What's worse, few of these guests end up coming again.

When you plan a marketing campaign around a daily deal, you need to be prepared. Yes it's nice to have a lot of new guests to come in and discover your restaurant for the first time. You, however, must ensure have a plan about how to be profitable and how to get these people to return after their first visit.

Train your staff on how to work with coupon holders. Invite first-time guests to become a member of your newsletter, VIP club, birthday club or other type of customer loyalty program you may have set up. Coach your waiters how to capture guests' contact information table-side. Consider programming your POS system to automatically add the tip into the check.

Offer Groupon deals only on days and hours when your restaurant is slow and only on the items that offer you a high profit contribution margin. Your food cost is probably anywhere from 28 to 36% of the menu price. Given that you only get 25% of the value from Groupon, you are very likely to lose money on this marketing campaign, even if some of the coupons don't get claimed. Remember: Each coupon customer that come in puts you further in the red unless you do something special to drive more upsells and repeat sales.


Groupon In Restaurant Business (Best Practices)

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Tuesday, 4 October 2011

York Espresso Pub Table Set With 2 Leather Like Chairback Swivel Bar Stools

!±8± York Espresso Pub Table Set With 2 Leather Like Chairback Swivel Bar Stools

Brand : AtHomeMart | Rate : | Price : $482.99
Post Date : Oct 04, 2011 03:21:07 | Usually ships in 1-2 business days

Classic York collection with pub-style comfort consists of one York Table and two leather swivel bar stools w/ Chairback. Rich in style, this attractive piece provide sturdy comfort and create the traditional relaxing atmosphere of an English pub. The York Pub Table is crafted of rich cherry toned tropical hardwoods with a round top and graceful legs. The York Chairback Swivel Stool has soft leather backrest and seat cushion with a hardwood frame. Solid hardwood frame in cherry finish Table Dimension: 31" Diameter X 41" Height Stools Black leather upholstered seat and backrest that meets the flammability requirements of California Bureau of home furnishings 360 degree swivel stools Stools Dimension: Approx 30" H, 16" Diameter Simple assembly required

  • Some assembly may be required. Please see product details.

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Thursday, 29 September 2011

How you can save money when planning a bachelor party

!±8± How you can save money when planning a bachelor party

In the '70s and '80s, the schedule was a bachelor a simple task, as friends, family, or the best man An empty basement, was enough for beer, a dartboard and some wild films. Bachelor party scheduled today a multi-million dollar restaurant and nightclub with any place of entertainment for adults in the nation, always in action. In fact, there are several companies on the Internet that are more than willing to take your money and plan the event. Some offerLimo discounts, free admission to the bar, entertainment packages and discounted cash in different places. The price for these services are sometimes quite steep, but if you're willing to spend some 'time to do research and make some calls, you can significantly reduce the price for the bachelor party.

Save on Travel

Limo service is often very expensive and unreasonable hourly charge rates. Depending on the type of vehicle selected, prices rise dramatically.For example, adult Hummer Limo is a couple of hundred dollars more than just a sedan. Large companies often tack on additional costs limousines, including alcohol, snacks and bus stops along the route. You can allow for half the cost of searching for a small company in your area that you bring your own drinks cut. My best advice is to ask if the limousine service has left a van or small bus, and pay a flat fee. As the limousine industry is so competitive, smaller, private companiesmore sympathetic and more willing to cut a deal. In addition, smaller limousine service are not as likely, your group, racing through the night and ruin the experience of graduating. If you are staying in a hotel, use the driver of the sender and the hotel van to save money for planning the bachelor party transportation costs. Remember, the staff at the hotel is all customer service, and is there to make sure you have a good time. They are easy to reach the door, and let them know that they have aBachelor party and wants to go to a hot spot. Most of the luxury hotels offer this service for free, and only expects a modest suggestion for the service.

Save money on strippers and strip clubs

Hiring a stripper or go to a strip club has become a tradition when it comes to projects for the groom. Adult Entertainment is planning a bachelor party and working from home can seriously affect the means for the evening, if you're not careful. To begin with, taking almost a stripper privatealways requires an hourly rate. Private agencies offer a stripper, but then tack on more money, depending on whether the private show topless or naked. Prices may explode almost $ 300.00 for an exotic dancer to expose their position. Worse still, private strippers are often in a hurry to have because they plan to bachelor parties, especially on weekends! To save money, call an agency and ask them to show what exactly is included in their imagination. Ask for a flat fee, and ensure that thereAgency know that you start the clock ticking as soon as she begins to dance to predict. Many strippers show up at graduation party hang with the boys and run until the end. This can be a handicap for the evening fully bored and leave her husband, and dealing with disappointment and nothing else. A better solution is a combination of private and a stripper in a strip club the same evening. Strip clubs are hungry for business bachelor party. Most if not all offer some kind of discount orPrice reduction for large parties. In many cases, strip clubs, the whole party to come to for free. Strip club packages also offer fantastic bar, VIP seating and bottle service discounts. When planning for the graduation party, on-line for the strip clubs or adult entertainment in your area. Ask the club what kind of special offers and to offer a bachelor party. A variety of these clubs were willing to meet or beat the prices of their competitors, sosafe in the club, to tell what other places offer. Strip clubs are also willing to throw additional discounts if you're dinner. Yes, many adults today are the clubs meet in restaurants or eating. The latest craze is on the stage and graduate with a couple of girls make a wild dance. Some clubs offer this service at a very affordable and competitive. Strip clubs are also a cheaper alternative, because the groom must choose a wide selection of strippers. He canare private table dances and dances, according to his preferences. Many table dancing club only cost $ 10.00 to $ 20.00 and can do a lot of fun. In my opinion the best bet for a private stripper in the first part of the evening, and then head to a strip club. Done properly, the groom will have a great time and will challenge your party to save money.

Save money Pubs

One of the best ways to save money for a bachelorette party is to find a pub crawl. In many cities, barscome together and offer incredible opportunities over the weekend for stag parties. Typically, each person in the party pays a small fee (prices range from $ 10 - $ 30) for the evening. Pub crawls are wonderful because they include food, beer, wine and cocktails at each location. For example, the party starts away from eating and drinking in the first and then move to other places throughout the night. The purchase price paid includes most of the costs at each site. One ofinteresting aspects of the pub crawl, it eliminates the need for setting up transportation. In big cities, bars and taverns, usually about the same area are scattered, so you can go to the party from one place to another. A good pub crawl, only to the Internet and search for companies in the vicinity of the stag.

Are you planning a stag night may be difficult, expensive and cumbersome. Taking a little 'homework, you can save money and ensure that the groom and your friends have aunforgettable evening!


How you can save money when planning a bachelor party

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